Bold Ideas. Strong Identities.
Bold Ideas. Strong Identities.
Bold Ideas. Strong Identities.
Lrm
©
You're right where you should be.
Linda Madani Roxo
Marketing & Communication Manager
Linda Madani Roxo
Marketing & Communication Manager
Linda Madani Roxo
Marketing & Communication Manager
If you want your brand to stop whispering & start speaking, let’s talk!
If you want your brand to stop whispering & start speaking, let’s talk!
Hi, I’m Linda! If you’re curious about my work, this is where you’ll get a clear sense of what I do and how I think.
For me, marketing has never been about trends; it has always been about human behavior, culture, and the invisible triggers that move us from curiosity to emotion and from emotion to action.
Here’s what I do: I turn complexity into clarity, making abstract ideas feel simple, intuitive, and memorable.
I focus on what shapes perception: the psychology behind choices, the culture people move through, and the stories their minds hold on to. I adapt naturally, whether I’m helping a startup find its voice, a scale-up refine its identity, or a global brand navigate culture. What matters to me is creating ideas that feel true, messages that resonate, and experiences that stay with people.
Data provides structure, psychology provides understanding, and culture provides direction.
When these elements align, a brand becomes coherent, intentional, and able to connect.
+
+
+
Years of Marketing Experience
Years of Marketing Experience
Years of Marketing Experience
+
Events Organised
Events Organised
Events Organised
+
+
+
Years of Project Management
Years of Project Management
Years of Project Management
my Expertise
my Expertise
[01]
Marketing Strategy & Market Insights
✔
Define overall marketing strategy, set objectives and KPIs to measure success.
✔
Market analysis, competitor benchmarking and trend spotting
✔
Customer segmentation and persona definition
✔
Marketing calendar and budget planning
Categories
[01]
Marketing Strategy & Market Insights
✔
Define overall marketing strategy, set objectives and KPIs to measure success.
✔
Market analysis, competitor benchmarking and trend spotting
✔
Customer segmentation and persona definition
✔
Marketing calendar and budget planning
Categories
[01]
Marketing Strategy & Market Insights
✔
Define overall marketing strategy, set objectives and KPIs to measure success.
✔
Market analysis, competitor benchmarking and trend spotting
✔
Customer segmentation and persona definition
✔
Marketing calendar and budget planning
Categories
[02]
Brand Identity, Communications & Content
✔
Brand Identity positioning and management
✔
Supervision of digital channels: website, social media, email
✔
PR, external communication, and thought leadership
✔
Manage content creation, including copywriting, visuals, and campaigns
Categories
[02]
Brand Identity, Communications & Content
✔
Brand Identity positioning and management
✔
Supervision of digital channels: website, social media, email
✔
PR, external communication, and thought leadership
✔
Manage content creation, including copywriting, visuals, and campaigns
Categories
[02]
Brand Identity, Communications & Content
✔
Brand Identity positioning and management
✔
Supervision of digital channels: website, social media, email
✔
PR, external communication, and thought leadership
✔
Manage content creation, including copywriting, visuals, and campaigns
Categories
[03]
Campaign Management, Activation & Performance
✔
Plan, launch, and optimize marketing campaigns
✔
Manage digital channels: social media, email, ads, SEO/SEM
✔
Coordinate promotional activities and product launches
✔
Implement lead generation and nurturing programs
Categories
[03]
Campaign Management, Activation & Performance
✔
Plan, launch, and optimize marketing campaigns
✔
Manage digital channels: social media, email, ads, SEO/SEM
✔
Coordinate promotional activities and product launches
✔
Implement lead generation and nurturing programs
Categories
[03]
Campaign Management, Activation & Performance
✔
Plan, launch, and optimize marketing campaigns
✔
Manage digital channels: social media, email, ads, SEO/SEM
✔
Coordinate promotional activities and product launches
✔
Implement lead generation and nurturing programs
Categories
[04]
Events & Partnerships
✔
Plan and execute events, including conferences, webinars and product launches, from coordination to post-event follow-up
✔
Negotiate contracts and manage vendor relationships
✔
Oversee creation of event materials, including design, copy, and print production
✔
Develop and maintain strategic partnerships and sponsorships
Categories
[04]
Events & Partnerships
✔
Plan and execute events, including conferences, webinars and product launches, from coordination to post-event follow-up
✔
Negotiate contracts and manage vendor relationships
✔
Oversee creation of event materials, including design, copy, and print production
✔
Develop and maintain strategic partnerships and sponsorships
Categories
[04]
Events & Partnerships
✔
Plan and execute events, including conferences, webinars and product launches, from coordination to post-event follow-up
✔
Negotiate contracts and manage vendor relationships
✔
Oversee creation of event materials, including design, copy, and print production
✔
Develop and maintain strategic partnerships and sponsorships
Categories
[05]
Analytics & Reporting
✔
Track campaign KPIs and marketing performance metrics
✔
Analyze customer behavior and sales results
✔
Report insights and recommendations to leadership
✔
Create data visualizations
Categories
[05]
Analytics & Reporting
✔
Track campaign KPIs and marketing performance metrics
✔
Analyze customer behavior and sales results
✔
Report insights and recommendations to leadership
✔
Create data visualizations
Categories
[05]
Analytics & Reporting
✔
Track campaign KPIs and marketing performance metrics
✔
Analyze customer behavior and sales results
✔
Report insights and recommendations to leadership
✔
Create data visualizations
Categories
Meta Ads
Google Ads
Google Search Console
WordPress
Photoshop
Microsoft Office Suite
Figma
MailChimp
ActiveCampaign
HubSpot
Notion
Zapier
Screaming Frog
Asana
Canva
SEMrush
Selected Projects
Selected Projects
Smarter decisions start with a Clear process
Smarter decisions start with a Clear process
Swiss-knife
Yes, I’m definitely versatile. I can plan, strategize, manage, and execute when needed. I like seeing the full picture and jumping in wherever I can add value.
Swiss-knife
Yes, I’m definitely versatile. I can plan, strategize, manage, and execute when needed. I like seeing the full picture and jumping in wherever I can add value.
Swiss-knife
Yes, I’m definitely versatile. I can plan, strategize, manage, and execute when needed. I like seeing the full picture and jumping in wherever I can add value.
Multitasking
I can multitask if I have to, but I try not to. When you do everything at once, nothing gets done right or on time. I prefer focus and clean delivery.
Multitasking
I can multitask if I have to, but I try not to. When you do everything at once, nothing gets done right or on time. I prefer focus and clean delivery.
Multitasking
I can multitask if I have to, but I try not to. When you do everything at once, nothing gets done right or on time. I prefer focus and clean delivery.
01
Listen, Learn & Define
I start by understanding your brand, your audience, and your goals. I clarify the scope and priorities. No… if you already have a clear vision, I won’t invent some radical new concept just to look clever. Your fire doesn’t need more kindling, it needs the right spark.
02
Strategy First
Here, I map the path forward: timelines, milestones, resources, and risks. Think of it as a blueprint for a masterpiece. And yes, I keep it readable :), this isn’t a Tolstoy novel disguised as a project plan.
03
Execute
I bring the plan to life, whether hands-on myself or leading a small trusted team, working in focused cycles with regular check-ins so you see real progress every week, no surprises, just the work done on brand and on point.
04
Monitor & Refine
Your feedback shapes the work. We iterate based on what's working and what isn't, refining until we get the right results. Mistakes aren’t ignored, buried, or blamed on someone else! They’re fixed before anyone ever notices.
05
Launch & Learn
We stick around to make sure everything actually works. We fix what needs fixing, learn what we can, and quietly celebrate, sometimes with wine, sometimes with matcha, because celebrating a win is part of the job!
01
Listen, Learn & Define
I start by understanding your brand, your audience, and your goals. I clarify the scope and priorities. No… if you already have a clear vision, I won’t invent some radical new concept just to look clever. Your fire doesn’t need more kindling, it needs the right spark.
02
Strategy First
Here, I map the path forward: timelines, milestones, resources, and risks. Think of it as a blueprint for a masterpiece. And yes, I keep it readable :), this isn’t a Tolstoy novel disguised as a project plan.
03
Execute
I bring the plan to life, whether hands-on myself or leading a small trusted team, working in focused cycles with regular check-ins so you see real progress every week, no surprises, just the work done on brand and on point.
04
Monitor & Refine
Your feedback shapes the work. We iterate based on what's working and what isn't, refining until we get the right results. Mistakes aren’t ignored, buried, or blamed on someone else! They’re fixed before anyone ever notices.
05
Launch & Learn
We stick around to make sure everything actually works. We fix what needs fixing, learn what we can, and quietly celebrate, sometimes with wine, sometimes with matcha, because celebrating a win is part of the job!
01
Listen, Learn & Define
I start by understanding your brand, your audience, and your goals. I clarify the scope and priorities. No… if you already have a clear vision, I won’t invent some radical new concept just to look clever. Your fire doesn’t need more kindling, it needs the right spark.
02
Strategy First
Here, I map the path forward: timelines, milestones, resources, and risks. Think of it as a blueprint for a masterpiece. And yes, I keep it readable :), this isn’t a Tolstoy novel disguised as a project plan.
03
Execute
I bring the plan to life, whether hands-on myself or leading a small trusted team, working in focused cycles with regular check-ins so you see real progress every week, no surprises, just the work done on brand and on point.
04
Monitor & Refine
Your feedback shapes the work. We iterate based on what's working and what isn't, refining until we get the right results. Mistakes aren’t ignored, buried, or blamed on someone else! They’re fixed before anyone ever notices.
05
Launch & Learn
We stick around to make sure everything actually works. We fix what needs fixing, learn what we can, and quietly celebrate, sometimes with wine, sometimes with matcha, because celebrating a win is part of the job!
Lets
work
create
grow
work
create
grow
Together.
Together.
Together.
They Believed
in me
They Believed
in me
Gaétan Drossart
CMO - Simply Jet
"Mrs. Madani is a highly creative individual who consistently demonstrates strong commitment and outstanding negotiation skills. She is proactive and never hesitates to take initiative to achieve her goals. From the moment she joined our team, she was fully engaged, notably taking the lead in mentoring our new interns. Above all, Mrs. Madani quickly earned the trust and respect of her management, colleagues, clients, and suppliers. We recommend her without reservation to any future employer."
Matthieu Oriolli
COO & Co-founder - Simply Jet
"Linda is a highly creative individual who consistently demonstrates strong commitment and excellent negotiation skills. She is proactive and never hesitates to take initiative to achieve her goals. From the moment she joined our team, she was fully engaged and was entrusted with a wide range of responsibilities and consistently delivered high-quality work. She handled project and team management, overseeing strategic and ad hoc marketing initiatives from planning to execution, managing timelines, resources, and cross-functional teams. "
Claire Than
Marketing Executive Intern- Simply Jet
"One standout quality of Linda's was her strong commitment to the organization's welfare. With a solid understanding of marketing principles, Linda consistently brought enthusiasm and creativity to the table, enhancing our brand's visibility within the industry. What truly sets Linda apart is her talent for identifying and nurturing talent within her team. Through her clear and insightful feedback and guidance, she greatly contributed to my personal growth and performance."
Yuriy Mosiychuk
Marketing Assistant - InterSoccer
"Linda is a truly hardworking person and it can clearly be seen by the amount of dedication and commitment she has shown in the workplace. We have worked together in the same company and I have had the amazing opportunity to learn from her knowledge and experience in the field of Digital Marketing! I highly recommend Linda, as she can be a true asset for any company.
Matthieu Oriolli
COO & Co-founder - Simply Jet
"Linda is a highly creative individual who consistently demonstrates strong commitment and excellent negotiation skills. She is proactive and never hesitates to take initiative to achieve her goals. From the moment she joined our team, she was fully engaged and was entrusted with a wide range of responsibilities and consistently delivered high-quality work. She handled project and team management, overseeing strategic and ad hoc marketing initiatives from planning to execution, managing timelines, resources, and cross-functional teams. "
Erwan Tiah
Marketing Assistant - InterSoccer
" I worked with Linda in the marketing department of InterSoccer. She is a person who knows how to face challenges. She knows how to carry out a marketing strategy. Always creative and ambitious, she gives herself to the maximum to achieve her goals. I learned a lot from her determination and especially from her management style. I strongly recommend Linda, an essential element in a team."
Steve Long
CEO - InterSoccer
"Dedicated, responsive, and meticulous, Ms. Madani has always carried out the tasks entrusted to her to our full and complete satisfaction. In urgent situations, she has consistently demonstrated efficiency, flexibility, and courtesy. Her professionalism is such that we have always been entirely satisfied with our collaboration."
Matthieu Oriolli
COO & Co-founder - Simply Jet
"Linda is a highly creative individual who consistently demonstrates strong commitment and excellent negotiation skills. She is proactive and never hesitates to take initiative to achieve her goals. From the moment she joined our team, she was fully engaged and was entrusted with a wide range of responsibilities and consistently delivered high-quality work. She handled project and team management, overseeing strategic and ad hoc marketing initiatives from planning to execution, managing timelines, resources, and cross-functional teams. "
Gaétan Drossart
CMO - Simply Jet
"Mrs. Madani is a highly creative individual who consistently demonstrates strong commitment and outstanding negotiation skills. She is proactive and never hesitates to take initiative to achieve her goals. From the moment she joined our team, she was fully engaged, notably taking the lead in mentoring our new interns. Above all, Mrs. Madani quickly earned the trust and respect of her management, colleagues, clients, and suppliers. We recommend her without reservation to any future employer."
Matthieu Oriolli
COO & Co-founder - Simply Jet
"Linda is a highly creative individual who consistently demonstrates strong commitment and excellent negotiation skills. She is proactive and never hesitates to take initiative to achieve her goals. From the moment she joined our team, she was fully engaged and was entrusted with a wide range of responsibilities and consistently delivered high-quality work. She handled project and team management, overseeing strategic and ad hoc marketing initiatives from planning to execution, managing timelines, resources, and cross-functional teams. "
Claire Than
Marketing Executive Intern- Simply Jet
"One standout quality of Linda's was her strong commitment to the organization's welfare. With a solid understanding of marketing principles, Linda consistently brought enthusiasm and creativity to the table, enhancing our brand's visibility within the industry. What truly sets Linda apart is her talent for identifying and nurturing talent within her team. Through her clear and insightful feedback and guidance, she greatly contributed to my personal growth and performance."
Yuriy Mosiychuk
Marketing Assistant - InterSoccer
"Linda is a truly hardworking person and it can clearly be seen by the amount of dedication and commitment she has shown in the workplace. We have worked together in the same company and I have had the amazing opportunity to learn from her knowledge and experience in the field of Digital Marketing! I highly recommend Linda, as she can be a true asset for any company.
Matthieu Oriolli
COO & Co-founder - Simply Jet
"Linda is a highly creative individual who consistently demonstrates strong commitment and excellent negotiation skills. She is proactive and never hesitates to take initiative to achieve her goals. From the moment she joined our team, she was fully engaged and was entrusted with a wide range of responsibilities and consistently delivered high-quality work. She handled project and team management, overseeing strategic and ad hoc marketing initiatives from planning to execution, managing timelines, resources, and cross-functional teams. "
Erwan Tiah
Marketing Assistant - InterSoccer
" I worked with Linda in the marketing department of InterSoccer. She is a person who knows how to face challenges. She knows how to carry out a marketing strategy. Always creative and ambitious, she gives herself to the maximum to achieve her goals. I learned a lot from her determination and especially from her management style. I strongly recommend Linda, an essential element in a team."
Steve Long
CEO - InterSoccer
"Dedicated, responsive, and meticulous, Ms. Madani has always carried out the tasks entrusted to her to our full and complete satisfaction. In urgent situations, she has consistently demonstrated efficiency, flexibility, and courtesy. Her professionalism is such that we have always been entirely satisfied with our collaboration."
Matthieu Oriolli
COO & Co-founder - Simply Jet
"Linda is a highly creative individual who consistently demonstrates strong commitment and excellent negotiation skills. She is proactive and never hesitates to take initiative to achieve her goals. From the moment she joined our team, she was fully engaged and was entrusted with a wide range of responsibilities and consistently delivered high-quality work. She handled project and team management, overseeing strategic and ad hoc marketing initiatives from planning to execution, managing timelines, resources, and cross-functional teams. "
Gaétan Drossart
CMO - Simply Jet
"Mrs. Madani is a highly creative individual who consistently demonstrates strong commitment and outstanding negotiation skills. She is proactive and never hesitates to take initiative to achieve her goals. From the moment she joined our team, she was fully engaged, notably taking the lead in mentoring our new interns. Above all, Mrs. Madani quickly earned the trust and respect of her management, colleagues, clients, and suppliers. We recommend her without reservation to any future employer."
Matthieu Oriolli
COO & Co-founder - Simply Jet
"Linda is a highly creative individual who consistently demonstrates strong commitment and excellent negotiation skills. She is proactive and never hesitates to take initiative to achieve her goals. From the moment she joined our team, she was fully engaged and was entrusted with a wide range of responsibilities and consistently delivered high-quality work. She handled project and team management, overseeing strategic and ad hoc marketing initiatives from planning to execution, managing timelines, resources, and cross-functional teams. "
Claire Than
Marketing Executive Intern- Simply Jet
"One standout quality of Linda's was her strong commitment to the organization's welfare. With a solid understanding of marketing principles, Linda consistently brought enthusiasm and creativity to the table, enhancing our brand's visibility within the industry. What truly sets Linda apart is her talent for identifying and nurturing talent within her team. Through her clear and insightful feedback and guidance, she greatly contributed to my personal growth and performance."
Yuriy Mosiychuk
Marketing Assistant - InterSoccer
"Linda is a truly hardworking person and it can clearly be seen by the amount of dedication and commitment she has shown in the workplace. We have worked together in the same company and I have had the amazing opportunity to learn from her knowledge and experience in the field of Digital Marketing! I highly recommend Linda, as she can be a true asset for any company.
Matthieu Oriolli
COO & Co-founder - Simply Jet
"Linda is a highly creative individual who consistently demonstrates strong commitment and excellent negotiation skills. She is proactive and never hesitates to take initiative to achieve her goals. From the moment she joined our team, she was fully engaged and was entrusted with a wide range of responsibilities and consistently delivered high-quality work. She handled project and team management, overseeing strategic and ad hoc marketing initiatives from planning to execution, managing timelines, resources, and cross-functional teams. "
Erwan Tiah
Marketing Assistant - InterSoccer
" I worked with Linda in the marketing department of InterSoccer. She is a person who knows how to face challenges. She knows how to carry out a marketing strategy. Always creative and ambitious, she gives herself to the maximum to achieve her goals. I learned a lot from her determination and especially from her management style. I strongly recommend Linda, an essential element in a team."
Steve Long
CEO - InterSoccer
"Dedicated, responsive, and meticulous, Ms. Madani has always carried out the tasks entrusted to her to our full and complete satisfaction. In urgent situations, she has consistently demonstrated efficiency, flexibility, and courtesy. Her professionalism is such that we have always been entirely satisfied with our collaboration."
Matthieu Oriolli
COO & Co-founder - Simply Jet
"Linda is a highly creative individual who consistently demonstrates strong commitment and excellent negotiation skills. She is proactive and never hesitates to take initiative to achieve her goals. From the moment she joined our team, she was fully engaged and was entrusted with a wide range of responsibilities and consistently delivered high-quality work. She handled project and team management, overseeing strategic and ad hoc marketing initiatives from planning to execution, managing timelines, resources, and cross-functional teams. "
FAQ
Have a question?
Digital isn’t something I follow, it’s something I live. I spend time exploring new tools, testing what’s next and reading about how technology is changing the way people think and connect. It’s not work to me, it’s curiosity. When it comes to consumer behavior, I stay ahead by constantly learning from books, studies and real-world insights about how expectations evolve with every new tech shift. The rise of AI makes this even more fascinating. People want authenticity yet expect personalization powered by technology. The real challenge is finding the balance between automation and emotion, between what data can predict and what only human understanding can create. That’s where I like to work, at the crossroads of psychology, culture and technology.
It starts with a clear brief : objectives, KPIs, target audience and key message. From there, I align strategy, content and design so everything connects to one main goal. Before launch, I make sure tracking and performance metrics are set up correctly, because good reporting starts with good data. Once live, I monitor performance in real time, run A/B tests and adjust based on what’s working.
I actually enjoy working with people who think differently. It’s where the best ideas usually come from. Different perspectives push me to see things in new ways and challenge my own assumptions. I focus on finding common ground, and keeping a good sense of humor when xthings get intense. In the end, collaboration works best when everyone feels heard and respected.
Good leadership means setting direction and creating space for people to do their best work. It’s about clarity, not control. It’s also about managing projects with enough structure to move things forward and enough flexibility to adapt when needed. For me, leadership isn’t about collecting ideas, it’s about turning plans into action and making sure the work actually gets done.
Both matter to me, but results are what really count. A good process means nothing if it doesn’t lead somewhere. I like structure and clarity, but what drives me is seeing the impact of the work with campaigns that perform, teams that grow and goals that are actually met. The process is how we get there but the result is what proves it was worth it.
FAQ
Have a question?
Digital isn’t something I follow, it’s something I live. I spend time exploring new tools, testing what’s next and reading about how technology is changing the way people think and connect. It’s not work to me, it’s curiosity. When it comes to consumer behavior, I stay ahead by constantly learning from books, studies and real-world insights about how expectations evolve with every new tech shift. The rise of AI makes this even more fascinating. People want authenticity yet expect personalization powered by technology. The real challenge is finding the balance between automation and emotion, between what data can predict and what only human understanding can create. That’s where I like to work, at the crossroads of psychology, culture and technology.
It starts with a clear brief : objectives, KPIs, target audience and key message. From there, I align strategy, content and design so everything connects to one main goal. Before launch, I make sure tracking and performance metrics are set up correctly, because good reporting starts with good data. Once live, I monitor performance in real time, run A/B tests and adjust based on what’s working.
I actually enjoy working with people who think differently. It’s where the best ideas usually come from. Different perspectives push me to see things in new ways and challenge my own assumptions. I focus on finding common ground, and keeping a good sense of humor when xthings get intense. In the end, collaboration works best when everyone feels heard and respected.
Good leadership means setting direction and creating space for people to do their best work. It’s about clarity, not control. It’s also about managing projects with enough structure to move things forward and enough flexibility to adapt when needed. For me, leadership isn’t about collecting ideas, it’s about turning plans into action and making sure the work actually gets done.
Both matter to me, but results are what really count. A good process means nothing if it doesn’t lead somewhere. I like structure and clarity, but what drives me is seeing the impact of the work with campaigns that perform, teams that grow and goals that are actually met. The process is how we get there but the result is what proves it was worth it.
FAQ
Have a question?
Digital isn’t something I follow, it’s something I live. I spend time exploring new tools, testing what’s next and reading about how technology is changing the way people think and connect. It’s not work to me, it’s curiosity. When it comes to consumer behavior, I stay ahead by constantly learning from books, studies and real-world insights about how expectations evolve with every new tech shift. The rise of AI makes this even more fascinating. People want authenticity yet expect personalization powered by technology. The real challenge is finding the balance between automation and emotion, between what data can predict and what only human understanding can create. That’s where I like to work, at the crossroads of psychology, culture and technology.
It starts with a clear brief : objectives, KPIs, target audience and key message. From there, I align strategy, content and design so everything connects to one main goal. Before launch, I make sure tracking and performance metrics are set up correctly, because good reporting starts with good data. Once live, I monitor performance in real time, run A/B tests and adjust based on what’s working.
I actually enjoy working with people who think differently. It’s where the best ideas usually come from. Different perspectives push me to see things in new ways and challenge my own assumptions. I focus on finding common ground, and keeping a good sense of humor when xthings get intense. In the end, collaboration works best when everyone feels heard and respected.
Good leadership means setting direction and creating space for people to do their best work. It’s about clarity, not control. It’s also about managing projects with enough structure to move things forward and enough flexibility to adapt when needed. For me, leadership isn’t about collecting ideas, it’s about turning plans into action and making sure the work actually gets done.
Both matter to me, but results are what really count. A good process means nothing if it doesn’t lead somewhere. I like structure and clarity, but what drives me is seeing the impact of the work with campaigns that perform, teams that grow and goals that are actually met. The process is how we get there but the result is what proves it was worth it.